For teachers, parents, carers and tutors · Rollama Education Ltd · Last updated October 2026
This summary is here to help. The full notice below is the one that applies. There is also a version written for children.
1.1Rollama Education Ltd ("we" or "us") is committed to protecting and respecting the privacy, safety and security of our registered (and prospective) users, including students, teachers, school administrators and parents (together "Users").
1.2This notice (together with our Terms and Conditions and any other documents referred to in it) explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights.
1.3Please read this notice carefully to understand how any personal information is used. If you have any questions or concerns about our use of your personal information, please contact us using the details in section 16.
1.4A child-friendly version of this Privacy Notice is also available.
2.1Rollama Education Ltd (company number 13521924) is a UK-based company that produces English language activities for schools and families.
2.2Our product is Rollama: a suite of games and exercises to develop fluency in English grammar, punctuation, spelling and vocabulary, and general language confidence. It is made up of a website, a web app and teacher resources. For more information, see our website at https://rollama.com (the "Rollama Site"). Other products are in development, and we will update this Privacy Notice as necessary when they are released.
2.3Each resource created by Rollama Education Ltd, together with the Rollama Site and any other website created for national and regional competitions or events (together the "Sites"), is owned and operated by Rollama Education Ltd. References to the Sites in this Privacy Notice therefore include all related websites owned by Rollama Education Ltd.
3.1For school or educational institution subscriptions, including trials ("School Users"), we may collect:
3.2For home or family subscriptions ("Home Users"), or tutor subscriptions, we may collect:
3.3We may also collect details of other interactions that you or your Users have with us, and any other information that you or your Users choose to give us, for example when you contact our customer and technical support teams.
3.4We need this information to fulfil our contract with you: it lets us correctly identify each person as a User of the Sites, manage their account, and carry out the other purposes described below. In most cases Users cannot stay anonymous, because we may not be able to interact with you, give you access to the Sites or answer your enquiry if we cannot identify Users or collect your personal information.
3.5By registering with any of the Sites and providing the personal information we ask for, whether on a trial, subscription or gifted basis, the school is deemed to have a lawful basis (under all applicable data protection laws) for supplying that information on behalf of all Users, including teachers and students. It is the school's responsibility to make sure it has a sufficient lawful basis for supplying all data to us. Where the school relies on "consent" as its lawful basis, it is the school's responsibility to seek and confirm all necessary parental consent for all students. If a school does not have (or no longer has) a sufficient lawful basis for supplying us with this personal data, any User it applies to must not use the Sites, and the school must tell us promptly so the relevant data can be deleted from our Sites.
3.6For impact reporting, you may choose to give further student details: gender, pastoral house, and languages spoken at home. This information is entirely optional and is not needed to use the Sites.
3.7We do not collect any unnecessary personal information from Users (for example, information about religious beliefs or medical history).
4.1Children (under 18) cannot register to use the Sites themselves, because they cannot legally agree to our Terms and Conditions. A teacher, tutor, parent or guardian must register for them (as part of a school, tutor or home subscription), and it is their responsibility to make sure any consent needed to use the Sites has been collected, including for trials.
4.2Parental consent verification: for home subscriptions, we require explicit confirmation from parents or guardians that they consent to their child's data being processed. Parents must actively confirm that they understand how their child's data will be used before the account is activated.
4.3Extra protections for children's privacy: we apply additional safeguards to children's data, including:
4.4School responsibility: schools registering students must confirm they have an appropriate legal basis (such as parental consent or legitimate educational interest) and must keep records of any consent. Schools must tell us immediately if consent is withdrawn for any student.
The personal information we collect about Users broadly falls into these categories.
5.1We may get personal information directly from you (unless that is unreasonable or impractical), or from School Users or Home Users about you or other Users, when forms are filled in on our Sites or when you contact us by phone, email or otherwise. This includes information you give when you register an account, enter a competition or survey, sign up to marketing from us, or send us an enquiry.
5.2We will make clear what personal information we are asking for, and why, at the point we ask for it.
5.3When Users visit our Sites, we may collect some information automatically from their device. In some countries, including countries in the European Economic Area, this may count as personal information under data protection law.
5.4This may include a User's IP address, device type, unique device identifiers and login information, browser type and version, time zone setting, operating system and platform, broad location (for example, country or city) and other technical information. We may also collect information about how a User's device has interacted with our Sites, including pages visited, links clicked, download errors, time spent on pages, page interactions, and how they left a page.
5.5This helps us understand who visits our Sites, where they come from and which content interests them most. We use it for internal analytics and to improve the quality and relevance of our Sites.
5.6We also record the scores Users achieve on each activity and the number of questions they attempt. We need this to give teachers and parents feedback on students' performance and progress, which is an essential part of our products.
5.7Some of this information may be collected using cookies and similar technology, as explained in our cookie policy.
5.8From time to time, we may receive information about you if you use other Sites we operate or other services and products we provide. If so, we will have told you when we collected that information that it may be shared internally and combined with data collected on the relevant Sites.
5.9Occasionally, we may receive personal information about you from third parties (for example distributors, business partners, affiliates, subcontractors, payment and delivery services, analytics providers and search information providers), but only where we have checked that they have your consent or are otherwise legally allowed or required to share it with us.
6.1We may use the personal information of Users, including prospective Users, to:
6.2If you do not want to receive these updates, you can opt out at any time by following the instructions in any email we send, or by updating your details on the "My Details" page of our Sites.
6.3Our Sites do not give students any way to communicate directly with each other. There are no chat rooms in our products and services.
7.1Our legal basis for collecting and using personal information depends on the data and the context:
7.2We make sure our legitimate interests do not override your fundamental rights and freedoms. You have the right to object at any time to processing based on legitimate interests.
8.1We keep personal information confidential and will not sell or knowingly pass Users' information to advertisers or any other outside third parties. However, the following may access, process or receive your data:
We use Google Analytics, which may set cookies. You can opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout.
10.1We use appropriate technical and organisational measures to protect the personal information we collect and process about you. Your data is stored on secure servers in Europe provided by Hostinger. Our measures are designed to give a level of security appropriate to the risk. All traffic and passwords are encrypted. As part of our privacy compliance, we review our security procedures to consider new technology and methods.
10.2We use Stripe, a third-party payment processor, to process card and invoice payments. Transactions are encrypted using SSL. We do not keep any card numbers ourselves. Stripe's use of your personal information is governed by its privacy policy.
10.3We use a third-party customer service platform, Tawk.to, to handle customer service queries sent to us by email or through help pop-ups on our Sites. Tawk.to's use of your personal information is governed by its privacy policy.
10.4You and your students or children are responsible for keeping your passwords confidential. Please do not share passwords with anyone. Sending information over the internet is never completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of data sent to our Sites, and any transmission is at your own risk. Once we receive your information, we use strict procedures and security features to try to prevent unauthorised access. We expect all our employees and contractors to follow this Privacy Notice, and we will take appropriate action if they do not.
11.1Your personal information may be transferred to and processed in countries other than the one you live in. This is how we protect it:
12.1We keep different types of data for set periods, based on legal requirements and business needs:
| Type of data | How long we keep it |
|---|---|
| Student educational data | For the length of the subscription, plus 12 weeks after it ends |
| Account and contact information | 3 years after the account closes, in case it is reactivated |
| Marketing data | Until consent is withdrawn, or 3 years after the last interaction |
| Analytics data | Anonymised and kept for up to 5 years for product improvement |
| Support messages | 2 years after the query is resolved |
| Payment data | Processed by Stripe; we keep payment confirmation records for 7 years for accounting |
12.2When a retention period ends, or when you ask us to delete your data, we:
12.3Our policy is to automatically delete all student and child data from school, tutor and family accounts 12 weeks after a free trial or subscription ends, where that school, tutor or family has not asked for a renewal or a new subscription. Subscriptions are automatically renewed when they end unless the user cancels, and we send a reminder email one week before renewal. We will tell the main contact about our deletion policy before the subscription ends, and again before student data is deleted. Deleted student and child data cannot be recovered.
13.1You can ask to access, correct, update or delete your personal information, or your school's (if you are a teacher), at any time by contacting us. You can also delete all your personal data yourself by going to "Subscription Details" and pressing "Delete".
13.2You can also object to us processing your personal information, ask us to restrict it, or ask for your data in a portable format, by contacting us.
13.3You can opt out of our marketing emails at any time by clicking "unsubscribe" or "opt out" in any marketing email, by updating your details on the "My Details" page of our Sites, or by contacting us.
13.4Where we collect and process your personal information with your consent, you can withdraw that consent at any time. This does not affect anything we did before you withdrew it, or any processing we carry out on a lawful basis other than consent.
13.5You have the right to complain to a data protection authority about how we collect and use your personal information. For more information, contact your local data protection authority.
13.6We are registered with the Information Commissioner's Office ("ICO"), data protection reference ZB138761. Further details are on the ICO website.
13.7We respond to all requests from people wishing to exercise their data protection rights in line with data protection law.
14.1Rollama uses artificial intelligence ("AI") in one teacher-only feature: Claude, a model made by Anthropic, generates educational content such as word definitions, example sentences and other learning materials for teachers' word lists in the Sporty Spelling feature ("AI-Generated Content"). Only the spelling words are sent to the AI; no personal data is. Section 11 of our Terms and Conditions explains this in full.
14.2You acknowledge and agree that:
14.3By using AI-powered features, you agree to:
14.4You may not:
14.5To the maximum extent permitted by law:
14.6Rollama uses reasonable content filtering and safety measures. However:
14.7Rollama may:
14.8AI-Generated Content is provided through a third-party service (currently Anthropic's Claude). Your use of these features is also subject to that provider's terms of service and privacy policy. Rollama is not responsible for any changes, limits or discontinuation of third-party AI services.
15.1We may update this Privacy Notice from time to time in response to legal, technical or business developments. When we do, we will take appropriate steps to let you know, depending on how significant the changes are. We will ask for your consent to any material changes if and where data protection law requires it. If you keep using the Sites after a change is made, you will be treated as having accepted it.
15.2You can see when this Privacy Notice was last updated by checking the date at the top and bottom of this page.
16.1If you have any questions or concerns about how we use your personal information, please email us at [email protected].
16.2The data controller of your personal information is Rollama Education Ltd, registered with the ICO under registration number ZB138761.
16.3Our address is: Rollama Education Ltd, 45 Coatsby Road, Kimberley, Nottingham, NG16 2TH, United Kingdom. UK registered company number 13521924.
Last updated: October 2026